Friday, March 4, 2011

Online Survey Promotion Methods

1. Email
One of the most popular methods of promoting an online survey is to send emails that contain a link to the survey to invited respondents using a mailing list to desired target audience i.e. senior managers, VP, Directors and C-Level executives of financial companie.

2. Social Media Sites
Social media sites provide a shop window for attracting participants to a survey and can be used effectively to target a particular group that matches the particular survey's target market. Social media sites are websites such as Digg, Twitter, Facebook and Youtube, LinkedIn, and Ecademy are aimed squarely at the business and commercial world.

3. Forums
Promoting surveys through forums can prove to be effect. Since forums by their nature often attract likeminded groups of people matching the right forum with the survey subject can be very rewarding.

4. Press Release
Online press release websites can be used to promote a new survey and can help the survey to establish a good ranking

5. Blogs
Similar to Forums Blogs also offer an opportunity to promote a survey. The effectiveness is likely to be directly proportional to the popularity of the Blog and the subject matter of the survey. Starting a new Blog to publicise a survey may not prove effective, but using one that has already establish an audience is likely to generate a good response.

6. Facebook Surveys
A Static FBML Application can be used to setup a separate tab on the Facebook page of an organization and the survey can be promoted with relevant information such as videos and images related to the survey. The dedicated tab can be set as the default landing page for the fans. Personal profile wall as well as the fan page wall also can be used to post the survey URLs.

7. Facebook Advertising
Highly targeted traffic can be driven to this page depending on the nature and purpose of the research. Obviously, fans of the organization or brand can be invited to visit the page and respond to the survey.
8. LinkedIn Groups and Answers
Survey links can be posted and promoted on the LinkedIn Groups and Answers pages. Note that the relevancy and nature of the survey should be inviting to the members.

No comments: