Friday, March 4, 2011

LinkedIn Survey Promotion-In breif

There are three great places to post your survey link on LinkedIn:

The first is the “Network Activity” box on the main page of your LinkedIn profile. This will update your status and appear to everyone in your network prompting them to participate in your survey.
The “Network Activity” Box on LinkedIn
The second place to post your survey link is the LinkedIn Groups. Using the search function you can find groups relevant to your industry and interests. Once you become a member of these groups you can ask other members to participate in your survey by posting your survey link in a discussion.
Example of a Group Discussion Posting
The third place to post your survey link is the “Answers” section.  You can find this section in the “More” drop-down menu on the top of your LinkedIn profile page. Asking a question is quick and easy: enter your question and select the appropriate category to place it under. Additionally, you can then send your question by email to connections you think may be able to help so you can make sure they don’t miss it.
(The Answers feature is not intended to help you recruit, advertise, or announce a job search so make sure you do not check any of these boxes as these questions will be flagged and removed.)

When you post to the Answers section your question immediately appears under the Answers tab, on your profile, as well as on the LinkedIn homepage of your connections. You also have the option to email directly to your connections.

If you choose to ask your question privately it will not appear on the site and will instead be delivered as a message to whichever connections you chose.
LinkedIn Answers Example
The option here gives control over to whom you would like your survey to go out to. In this screen you have the option to send it to your connections (in this case the survey link will be clickable), or you can hit the skip button and launch it to the entire Linkedin community.
Voila! Your survey is posted and ready to garner participation.

Online Survey Promotion Methods

1. Email
One of the most popular methods of promoting an online survey is to send emails that contain a link to the survey to invited respondents using a mailing list to desired target audience i.e. senior managers, VP, Directors and C-Level executives of financial companie.

2. Social Media Sites
Social media sites provide a shop window for attracting participants to a survey and can be used effectively to target a particular group that matches the particular survey's target market. Social media sites are websites such as Digg, Twitter, Facebook and Youtube, LinkedIn, and Ecademy are aimed squarely at the business and commercial world.

3. Forums
Promoting surveys through forums can prove to be effect. Since forums by their nature often attract likeminded groups of people matching the right forum with the survey subject can be very rewarding.

4. Press Release
Online press release websites can be used to promote a new survey and can help the survey to establish a good ranking

5. Blogs
Similar to Forums Blogs also offer an opportunity to promote a survey. The effectiveness is likely to be directly proportional to the popularity of the Blog and the subject matter of the survey. Starting a new Blog to publicise a survey may not prove effective, but using one that has already establish an audience is likely to generate a good response.

6. Facebook Surveys
A Static FBML Application can be used to setup a separate tab on the Facebook page of an organization and the survey can be promoted with relevant information such as videos and images related to the survey. The dedicated tab can be set as the default landing page for the fans. Personal profile wall as well as the fan page wall also can be used to post the survey URLs.

7. Facebook Advertising
Highly targeted traffic can be driven to this page depending on the nature and purpose of the research. Obviously, fans of the organization or brand can be invited to visit the page and respond to the survey.
8. LinkedIn Groups and Answers
Survey links can be posted and promoted on the LinkedIn Groups and Answers pages. Note that the relevancy and nature of the survey should be inviting to the members.

Elements of LinkedIn

1. Click the “Add Connection” and add the 1st and 2nd party connection related to your industry, colleagues and friends,  related to your expertise; Reconnect with lost customers and prospects
2. Click the "Groups" tab and then enter terms that enable you to find the groups that relate to your products or services. Click the "Join Group" button next to your preference and then follow the prompts to add your business. 

3. Once the moderator approves your request, click the "Discussions" link next to the group and regularly participate in the discussions to engage with the community and get your name out.

4. Click the "More" tab and then select the "Answers" title to search for questions and respond to the topics that you are knowledgeable about. Not only does this give your business credibility, but LinkedIn keeps a record of your posts and labels you as an expert, which they feature on the "Answers" home page and every question category.

5. Click the "Ask for a recommendation" link in the "Recommendations" section to request testimonials from others who do business with you. The responses are posted on your profile and it gives your company more chances to be discovered in search results.

LinkedIn Business Promotion Methods

1. 100% profile completeness
  • Promote your content through integrating Blog, Videos and PowerPoint Presentations. 
  • Brief Summary about the company and the Survey
  • Join the relevant groups; participating in discussions always brings prosperity to your business
  • LinkedIn Answers is a great way of getting your query responded by people in your network and also gives an opportunity to help your connection by answering their questions
  • Create Engagement – Be Relevant Build Credibility Increase Visibility
  • ΓΌ  Add connections related to your expertise; Reconnect with lost customers and prospects • Showcase your expertise • Keep in touch with industry updates, trends & issues
  • Write Testimonials
  • Question and Answers  related to your expertise
  • Adding Events
  • Add Application
  • Import blogs in linkedin
  • Good status content-Presentation
  • polls
  • Include linkedin address with your signature
  • Notification about the product launches
  • Company buzz