Reality of SEO

The Reality of Google is that it cannot read your web page, since Google is a Computer Algorithm which is mainly called a Program.

So What drives Rank?

The answer to the question is through the recommendation for the website, that is through the LINKS which is the off page factor.

The Best way to improve the volume and traffic for your website is by participating with people around the world, socialize yourself, hang around with friends and communities. Higher your links higher your gain.

To Rank you Need the Right Links

The ON PAGE factors results only in 20-30% traffic but the OFF PAGE factors results around 70-80% traffic.


Keyword specific Rank is dependent on keyword specific Links
Links Google looking for:-

--> Link Popularity
--> Link Age
--> Link Topic
--> Link Authority
--> Link Reputation
--> Link Growth Rate
--> Link within a community
--> Link Anchor Text

What is Link Building Campaign?

scenarios of Link Building

Link Building Campaign

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Link Building Campaigns

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Link Building Campaigns

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10 Important Tips for SEO Friendly Website

1. Avoid creating menu on the left-hand side of a website. If unavoidable, an alternative way is to put some text with rich keywords at the top or above the left-hand menu so that this text will be the first thing to read by search engines.

2. Headlines are rated more important than the rest of the web page by search engines. To take advantage of this, you should have your keywords in the page headline. Since the header tag (h1) is quite large, you should format it to make it smaller.

3. Every page should contain the "title" and "description" tags with good keywords to describe the page content. The number of words for the title should not exceed 9 and that for the description should not be more than 20 words in order to keep within the limits of most search engines.

4. Try not to use Flash when possible. Flash cannot be read by the search engines to date and will cause slow page loading time and makes people run away

5. Think twice on how to use graphics. Make them relevant to your content and use an Alt tag containing the relevant keyword(s)

6. Do not only use images to link out. You should always use text links to link out to important content on your web site. Spiders can follow image links, but like text links more though

7. Avoid using frames. Some search engines cannot spider web pages with frames at all. For the other search engines that can, they can have problems spidering it and sometimes they too cannot index the web page

8. Avoid using too complex tables when laying out your page but to keep them simple for the spiders. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated

9. Use external Cascading Style Sheets and Java Script files to reduce page size and make the download time much faster. It will allow the spider to index your web page faster and can help your ranking

10. Use standard HTML. Software such as FrontPage, Dreamweaver or a WYSIWYG editor will often add unnecessary scripting codes that will make the page larger than it needed and make it harder to crawl. It will sometimes add codes that can't be read by search engines, causing the spider not to index the page or not index the whole web page. If to use, you should use those web page creator software wisely with a good understanding of html.

SEO Guidelines - Course Of Action

SEO - Design and Concept Guidelines

Step 1 Website should be clear and in hierarchical format with the text links

Step 2 Site map should be used, if the websites particular page contain more than 100 links, then you want to break the site map into separate pages

Step 3 Create useful, unique and information rich content in your website

Step 4 Think about the keyword the user would type to find your page

Step 5 It is the best practice to use text instead of images to display important content. Google crawler doesn't recognize the text embedded in the images

Step 6 If you want to use images for textual content, consider using the "ALT" attribute which include short description about the image

Step 7 Keep in mind that the "title" tag and the "alt" attribute should be very accurate and informative

Step 8 Check the broken links and correct the HTML page

Step 9 Aware of "?" Symbol used in URL, since not every search engine spider crawls it

Step 10 Usage of links in all the web pages should be reasonable , not more than 100 links

Google Crawler - Sitemap

WHAT ARE SITE MAPS?

Site maps is the wall to tell Google about the pages on your website that you should create and submit site map ( XML Site map )

Site map can also contain information about video, news, code search, etc.,

Steps to be followed when your website is ready

Step-1 Submit your website to www.google.com/addurl.html

Step-2 Submit your site map to the search engine

Step-3 Make sure that all other website knows that your site is active or online